There’s some seriously sleepy–and dangerous–driving going on in the UK. A new study conducted by Brake and Cambridge Weight Plan  indicates that millions of people on the road are nodding off behind the wheel. The study surveyed 1,000 drivers, and its results show that many UK drivers are ignoring signs of drowsiness while driving, putting themselves and others at risk for sleep-related accidents. Among the study’s most alarming results are:

  • 1 in 8 drivers (that’s 4 million people!) have “nodded off” at the wheel, for a period of 2-30 seconds
  • 1 in 4 respondents said they will actually begin a drive while already feeling tired More than three-quarters
  • 86 percent of drivers will not stop to rest if they begin to feel sleepy behind the wheel.
  • Nearly a third, 29 percent of drivers decide to keep driving despite feeling drowsy
  • 13 percent of participants reported suffering from a sleep-related health problem, such as insomnia or sleep apnea, putting them at even particular risk for drowsiness while driving.

At Advicy Technology we are focused on preventing all these accidents. We developed AdvicyDrive, a wearable safety device that detects drowsiness through the heartrate and is able to detect when your attention value is lowering to a dangerous state. We put this technical and we usually focus on economics stats (obviously revenues are a goal for us as a company), but the true purpose for which we started our company is actually emotional and related to a very friend of ours who risked his life falling asleep at the wheel.
Since that day we started working on this project and we are very happy now to say to the world the magic “Eureka”, we found it, we have come to the solution. Drop us a line in case of interest.